Amazing things happen when brands committed to improving health meet creative minds stoked by curiosity, imagination, and a stubborn refusal to accept the expected.
This integrated campaign shows how STELARA® patients boldly take control of their CD and UC to live vibrant and varied lives. Through dynamic storytelling, a diverse and authentic cast, and an iconic music track, this campaign sets out to celebrate the way our patients are empowered to feel unstoppable, which means they can focus on what’s important to them: their career, their relationships, cooking, and being active.
This campaign was recognized as the #1 campaign of 2021 in AdvertisingHealth’s World Top 10. Working with the parents of Joaquin Oliver, who was killed in a mass shooting in Parkland, Florida, we used revolutionary AI technology to bring Joaquin back to life, to deliver a message to those who hadn’t yet registered to vote.